Milking parlour or robot? New Management Strategies for Sustainable Business Growth

On December 1, 2022, BouMatic hosted its second “Online Milking Conference” in partnership with Galaxis, an independent digital knowledge provider. This event brought international experts together and had as a central topic: the organization and optimization of your milking parlor or your milking robot.

Sönke Holling, milk producer in Schleswig Holstein, introduced us to his new management strategies for sustainable agricultural growth.

Milking parlour or robot? New Management Strategies for Sustainable Business Growth

Sönke Holling, farmer at Hof Holling, Schleswig-Holstein

Sönke is a farmer and runs a farm with 450 cows at two locations with his family. Due to his consistent management, he has increased the milk yield of his cows to an average of 13,000 kilograms. By taking over a second location, Sönke has invested a lot of energy in modernisation and automation in recent months.

Sign up below to watch his conference speech!