Jobs

Objectives of this role

• Maximize consumer engagement with marketing content
• Share insights on competitor marketing content
• Develop BouMatic’s marketing and branding presence throughout all channels
• Encourage collaboration to unify marketing output
• Improve BouMatic’s search engine optimization (SEO) presence
• Widen BouMatic’s marketing reach
  
  

Responsibilities

• Assist with preparing end user (dairymen) and veterinarians’ communications such as emails, newsletters and press releases.
• Responsible for creating all email journeys for end users and dealers. There are established schedules that include both weekly and monthly sends.
• Responsible for creation of all marketing landing pages to be used in email marketing and website.
• Creation of Expert Blogs and articles to be used on web and in email marketing.
• Creation of copy on website – “StoryBranding”.
• Interact on social media outlets to engage all generations of dairy producers and industry people in thinking/commenting about trends and news in the industry and BouMatic solutions.
• Work to maintain BouMatic website and assist in development of new features. This includes website user permissions and responding to any contacts from public or dealers.
• Responsible for maintaining translations for French Canadian and US Espanol websites.
• Maintain all website documentation. All documentation that would be uploaded under the “My BouMatic”; Repair Parts Manuals, Ordering Forms, Calculators, Warranty Documents, SDS, etc.
• List Management of all lists for dealers, dairies, internal employees, leads/ opportunities.
• Maintenance of the database and CRM.
• Creation of list segmentation for usage in email marketing and direct mail marketing needs.
• Responsible for reporting on efforts and KPIs of marketing efforts.
• Assist where needed with market research programs that have been designed for dealers and inform staff members internally of these studies and develop reports from the findings for internal consumption.
• Establish and maintain effective working relationships with dealers, dairy producers, government officials, media representatives and other key external partners and use these relationships to develop new business opportunities. (Sponsorships)

Skills and qualifications

• Bachelor’s degree preferred in Marketing or Communications or equivalent experience
• Ability to conduct all business and personal affairs in a professional and ethical manner.

• Outstanding copywriting, social media skills
• Demonstrates aptitude with Marketing Automation platforms; CRMs and/or website CMS
• Ability to work effectively without oversight
• Ability to work in an inter-departmental team towards a common goal
• Confident written and verbal communication skills
• Superb organizational and time-management abilities

Preferred qualifications

• Some experience creating high-quality marketing content
• Capable of managing multiple competing priorities
• Knowledge of Microsoft 365
• Comprehensive understanding of impactful marketing tactics
• Comfortability with more than one language

Physical & Environmental Requirements

1. Physical requirements include sitting for long periods of time, extended computer use, hearing and seeing.
2. Environmental requirements include working indoors.
3. Minimal travel required.

Tools & Technology
Tools used:
Laptop computers
Copiers & Scanners

Technology used:
Enterprise management software – Microsoft F&O
Microsoft CRM & Marketing Modules

Presentation software — Microsoft PowerPoint
Spreadsheet and Word processing software – Microsoft Excel and Microsoft Word
Web platform: Craft
Media Monitoring & Public Relations: Meltwater
Online social media administrative tools

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