Quand

29 sept. 2026 → 2 oct. 2026

You're invited to the 2025 World Dairy Expo, in Madison Wisconsin. The trade show runs from September 30th to October 3rd. BouMatic will be at the trade show every day in Exhibition Hall Booth 3111B – 3315. We will be showcasing some new products in the booth, so you will definitely want to stop by and check those out. We are working on scheduling farm tours and are planning on those to be on Monday, September 29 – we don’t have details worked out yet so stay tuned. We are planning the agenda for some dealer trainings on-site at our Dairy Science Center. The training will be held on Tuesday, September 30 & Friday, October 3. Then, on Wednesday night at 4:00 we are hosting the Happy Hour at the Tanbark located on the show grounds between the Exhibition Hall and the Coliseum. Last year was a great turnout and we enjoyed taking the time to just mingle and chat with everyone. We will have a prize giveaway you can register for and beer is on us – so why not stop on by! Thursday, October 2 is our reception night at the DoubleTree Madison East. Drinks at 6:00 and dinner at 6:30. Watch your emails for the link to RSVP and learn who is selected as the next Bouma Award recipient. – and there is still time to nominate someone if you haven’t yet… nominations close on July 31st. Last year was such a special night we hope you will be able to join us again. We ask that you RSVP for the dealer reception by Wednesday September 24th if you plan to attend. The RSVP form is in this webpage.

BouMatic | World Dairy Expo 2026

BouMatic at World Dairy Expo 2026

Join us September 29 – October 2 in Madison, Wisconsin for four days of innovation, networking, dairy tours, education, and exciting new BouMatic technology.

Register Today

World Dairy Expo

World Dairy Expo is North America's premier dairy event, bringing together dairy producers, dealers, industry leaders, and innovators from around the world. Visit BouMatic throughout the show at Exhibition Hall Booth 3111B–3315 to experience our latest technology, meet our team, and discover what's next in dairy.

Visit Our Booth

Explore our newest innovations, meet BouMatic experts, and see exciting new products throughout the trade show.


  • 📍 Exhibition Hall Booth 3111B–3315
  • 📅 September 29 – October 2
  • 🤝 Meet product specialists and leadership
  • 🚀 New product demonstrations

BouMatic Dairy Tour

Join us Monday, September 29 for an exclusive dairy tour showcasing BouMatic rotary parlors in operation. Hear directly from producers and experience BouMatic technology on working dairies.

Tour Information

  • Pick-Up: Dairy Science Center
  • 2001 S Stoughton Rd.
  • Madison, WI 53716
  • Departure: 7:50 AM
  • Return: 5:15–5:30 PM
  • Lunch, snacks & beverages included
  • Dealers attend FREE
  • Guests: $25

Bus A

Heims Hillcrest Dairy

60-Stall Rotary

Featuring ViewPoint

8:00 AM – 5:15 PM

Bus B

Elusive Hills Dairy

72-Stall Rotary

Featuring SmartLite

8:00 AM – 5:38 PM

World Dairy Expo Schedule

Don't miss BouMatic's events throughout the week.

Cornell Research Panel

Wednesday, September 30

1:00 PM – 3:00 PM

Waubesa Room • 2nd Floor • Alliant Energy Center

Hosted by BouMatic President Steve Pretz discussing Cornell research with BouMatic.

Happy Hour

Wednesday, September 30

4:00 PM

Tanbark • Expo Grounds

Beer is on us! Join us for networking, giveaways, and conversation.

Dealer Reception

Thursday, October 1

Drinks • 6:00 PM

Dinner • 6:30 PM

DoubleTree Madison East

Celebrate with fellow dealers and help recognize this year's Bouma Award recipient.

Dealer Reception

Join fellow BouMatic dealers for an evening of networking, dinner, drinks, and celebration. RSVP by September 24.

See What's New

Visit our booth to explore BouMatic's latest innovations, meet product experts, and discover technology designed to improve dairy performance.

Hotel Room Block

DoubleTree Madison East

4402 E Washington Ave, Madison, WI 53704


  • Use the button above to book online
  • Discounted rate: $186/night
  • King or Two Queen Rooms
  • Book by August 27, 2026
  • 48-hour cancellation policy
  • Call (608) 244-4703 or (800) 445-8667
  • Mention BouMatic or code 92W

Questions? Contact the BouMatic Room Block Specialist at ABrownTerry@ncghospitality.com

Ready to Join Us?

Reserve your spot for the Dairy Tour, Dealer Reception, and World Dairy Expo activities.



RSVP Here

BouMatic • World Dairy Expo 2026

September 29 – October 2 • Madison, Wisconsin