Description du poste

To expand our European team, we are looking for a Product Manager for our European market. As a product manager, you are responsible for developing and maintaining a dedicated product rang for conventional milking systems. In this function, in line with the company’s strategy, you define, implement and manage your product offering.

Are you interested in marketing and product management? And are you familiar with, or highly interested in the dairy industry? Are you open minded, can talk to anyone, break barriers and convince others ? Are you a team player, being also able to be a project leader? Then, you are surely the one we are looking for and you could join our team and help us to grow our business

You make sure to constantly optimize the product offering (thanks to multiple analysis: market’s needs/trends; opportunities/ threats on the market; Competition,..) in line with company’s global strategy and goals and in line with expected profitability. You release new products, update current ones, replace and/or obsolete others…. based on the product’s lifecycle. To achieve your objectives, you constantly manage to keep a good knowledge and understanding of the market you’re active on, in order to determine the best offering possible, making sure that we answer our potential customer’s needs; that we implement the right strategy and approach to the market ; that we reach company’s goals in terms of positioning but also in terms of turnover and profitability. In case of a new product release or any updates to the offering, you make sure to secure a complete business plan (what needs to be done, what is the impact in terms of revenues/ positioning, why it is needed – positioning, market’s demand, incremental sales , cost reduction ; …). On the other hand, you contribute to optimize the revenues of existing products (in collaboration with other departments such as « sales », supply chain, etc,), you follow the costs and margins and make suggestions for any potential actions that would boost the business. You manage the forecasts with the support of other departments and support supply chain to optimize the production/logistic flows.

Our Company :

BouMatic is a leader in the development of innovative products for dairy farmers around the world. Our product range goes from cow traffic systems to milk collection systems, along with management and automation systems, milk cooling systems, on-farm hygiene, and cleaning technologies for dairy plants. BouMatic’s products are currently marketed in more than 45 countries. The company headquartered in Madison, Wisconsin with locations in Houston, Texas (United States), Emmeloord (Netherlands), Remicourt (Belgium) and Skjern (Denmark), and employs more than 400 people worldwide. For more information, please visit our website:

Tasks :

  • Manage the Product range
  • optimize the product offering (thanks to multiple analysis: market’s needs/trends; opportunities/threats on the market ; Competition, …) in line with Company’s global strategy and goals and in line with expected profitability.
  • make sure to constantly keep a close eye on the market, the network, the trends, the evolution of regulations that would impact the offering, keep close contacts with salesforce to understand their needs, the needs of the dealers, farmers,…
  • make sure, in case of a new product release or any updates to the offering, to define the ROI analysis (what needs to be done, what is the impact in terms of revenues/positioning, …., why is it needed – positioning, market’s demand, incremental sales , cost reduction, …) ; list a thorough list of expectations and specifications regarding this new item (the functionalities of the product, the design/look of the product, the expected cost, the expected selling price, the expected volume of sales per year/month with a long term vision, ….)
  • Manage the Prices
  • determine the price positioning (thanks to market’s analysis, defined positioning, product’s specs, cost analysis and in line with expected company’s levels of profitability)
  • Optimise revenues/sales
  • make sure to optimize the revenues (in Collaboration with other departments such as « sales », supply chain, etc, he/she makes sure to follow up the costs and to reach the company’s goals in terms of turnover
  • Promote the offering
  • contribute to the external promotion of the offering (supports the MARCOM team) ; Promotes the offering internally (and in the network); make sure to keep documents/materials on his product range up to date for a good understanding of it , He/she gives briefings/trainings to internal staff (and network) to keep staff well informed, etc.
  • Manage the budgets and forecasts
  • make sure to not exceed annual allocated budgets and contributes to define these annual budgets (based on defined strategy and product plan) – define and track forecasts to optimize supply chain’s flows

Skills & Personal profiles

  • Very good knowledge of English and German – any other language is an asset
  • Degree in marketing/sales/agri-engineering
  • Relevant professional experience in a similar position
  • Proven experience (and/or knowledge) in the dairy industry (or agriculture in a larger scale)
  • Optimistic and open-minded personality
  • Pro-active and easy communicator
  • Able to make evaluations based on quantitative and qualitative data’s; Able to remain critical towards any actions/decisions
  • Able to run a project from A to Z and able to operate within a team
  • Able to negotiate/run business relations with suppliers/partners/customers
  • Able to list priorities and to stick to them
  • Able to determine and set up short – and long-term product strategies
  • Able to operate in diverse situations and to be confronted to diverse people while always remaining professional
  • Able to do several tasks and to collaborate with many different company’s departments
  • Rigorous when it comes to make analysis, recommendations, etc…
  • Willing to travel – approximately 25 % of your time (mainly in EU)

BouMatic offers you:

A challenging and important role in an international growing company. A human sized company where staff’s ideas are valued. Rooms for personal development within your own field of expertise and beyond. A job combining management, innovation and fun. An open, informal, diverse, non-hierarchical culture and multi-cultural team in which people are free to speak up.

We also offer a full professional salary package in relation with your experience and skills. Your main office to report to is our office in Belgium (Remicourt) but you would also have the possibility to work in our other offices in EU and in home office. Very regular meetings would be planned with your team and supervisor.

Are you interested ? Then please send an email and personal info (CV) and letter of motivation to